Denial

Today’s post is a hard one. That is actually a large part of what this post is about. I am going to be talking about loss; very personal loss. I’m talking worse than your alma mater losing a football game or losing your wallet. I want to talk about death loss. This is something EVERY farmer knows personally.

I just watched an episode of “The Blacklist” on NBC. There was a scene where the main character is talking to her father on the phone. She has just found out her father is in the hospital having some tests because he has a history of cancer and is concerned about relapse. She tells her father “I know you will be OK!”. That phrase is the point. Sometimes, your loved ones will NOT be ok.

Before you get upset with me, take a deep breath and read on. I fully understand that saying “I know you will be OK!” is what everyone does. That phrase is a statement of hope and love and faith. That phrase is often the best possible encouragement in times when people are desperately in need of just ANY kind of moral and emotional boost. It can be the prayer that brings emotional support right when and where it is needed. The problem is blind, un-reasoning, and un-ending belief in that statement in total denial of facts. That only leads to a train wreck where the express train of denial runs headlong into the road block of reality.

Farmers, all farmers, have personal knowledge of loss and death. I have mentioned the biological nature of Agriculture in other posts. “Biologic” literally means LIFE science. “Life” implies death in it’s very essence. What lives, eventually dies. Crops must be harvested before they die in whatever length of growth cycle they may have. The “harvesting” of live animals eventually requires death for the most part. Live animals can be productive without dying by laying eggs or giving milk among other things. Trees and some other plants can produce fruit and nuts for years without dying. Eventually those egg layers, milk givers, and perennial crops will die out. If they can be productive by supplying meat, or leather, or lumber, that death is also productive and a part of the production cycle. But sometimes crops die out of season. Sometimes livestock die from natural disaster or disease or lightning strikes or just plain stupidity.

THIS IS A FACT OF FARMING! Death happens! It happens all the time. We are generally pretty much isolated from the reality of death in our culture. Funeral homes take care of the messy part of the death of loved ones. It often, though certainly not always, occurs at a ripe old age in the antiseptic environment of a hospital or other type of care facility. We can often, but certainly not always, distance ourselves from some of the harsh reality of the ugliness of death. This can allow us to use phrases like “I know you will be OK!” without having to be slapped in the face with the reality that it will not be ok. Again, I want to be VERY clear here. I am NOT comparing the death of a loved one to the death of livestock. I am just saying that farmers have a more frequent and closer relationship to death and loss than many others in our culture.

Farmers see death and loss right up close and personal. ANY farmer that raises livestock of any type will have death loss. “You can only lose ’em if you have ’em.” is a phrase that farmers have to live with. I am going to spell out what that phrase means because it is a vital point. The only way to lose assets like livestock to death is if you have that asset in the first place. Owning livestock carries an implicit understanding that death loss is possible and very probable but the only way to make a living farming is to have that asset in the first place! Farmers CANNOT be in denial of this because IT IS A FACT. Farmers can and do utilize every management technique possible to minimize that loss but it will happen. Livestock get hit by lightning all the time. Stormy WeatherThere is NO AVOIDING THIS. Animals get sick and die whether or not they have received all of the appropriate anti-biotics. My dad had a steer wedge it’s head in a fork in a tree and strangle itself. My wife’s Uncles had a BEAUTIFUL field of river bottom corn that got flooded and totally ruined. That field was a total loss and there was nothing they could do about it. Crops get ruined somewhere every year due to drought or disease or insects. Some of this can be avoided but some of it cannot! Death loss of livestock and ruined crops is a huge financial, personal, and emotional loss that farmers face as a fact of daily life. Farmers are no less prone to trying to deny this fact than anyone else but they are directly faced by it.

“I know you will be ok” is a beautiful phrase. I believe personally in God and I believe that death is not neccessarily a terrible thing. I have worked in health care for over twenty years. Death can be a blessing. Death happens.  My prayers go out to anyone out there experiencing the pain of death and loss. Denying death and the pain and loss that goes with it is pointless. Sometimes you have to be a grown-up and just Farm on. It doesn’t make the pain less. But the only way through is forward.

LOVE!

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Water

It has been a rainy morning today. I had about 1 3/4 inches of rain in my rain gauge this morning. I realize that many people might think that statement almost bereft of any important meaning. Those who are not engaged in Agriculture, do not have a garden, and have no yard to mow, may very well find rain nothing but an inconvenience or even a hated problem. We’re going back to the basics for this post.

Farm ponds and creeks are very important water sources for plants and animals. They are also great for fishing and playing! I have spent Many an hour fishing in farm ponds and enjoyed many a meal of bluegill and bass that I caught and cleaned myself. A historic drought in the early 1950’s was the incentive for many ponds being built across Southwest Missouri. Most of the elm trees on my boyhood farm were cut down so the cattle could eat the leaves since there was no grass. Ponds don’t help the pasture that much but they at least are places for livestock to drink.

Livestock drinking brings up another aspect of water availability. Winter cold means that water sources can freeze over unless it is a sufficiently large creek or other moving body of water. Cows and calves can’t break the ice by themselves if it is thick. I remember many times taking an old axe out to the pond and chopping through the ice to create a hole where the cattle could get a drink of water. That is cold, wet, hard work. There has to be Enough water underneath that ice for the cattle to get a drink. That is one place where that 1 3/4 inches of rain I got today becomes VERY important.

Rain this morning!

Rain this morning!

Rain is very important to Agriculture. Water availability may very well be THE MOST IMPORTANT factor across all of Agriculture. Crops need rain, livestock need water. Animals depend on crops to eat that depend on water to grow. Water is the basis for cleaning pretty well everything relating to farm production. The biologic nature of Agriculture means that everything has a time limit. Everything either goes bad after a certain amount of time (think of rot, mold, and decay), or starts off bad as in manure, contaminants like ag chemicals, and waste  animal parts in meat processing.

I grew up on a dairy farm where the equipment had to be carefully cleaned and dis-infected after every milking twice a day every day. Think about how quickly milk goes bad when left out. My brother had a gallon of milk spill in his car once and it stank that car up for the rest of its life! Water is the basis for cleaning in almost every part of life. Guess what? Animals poop! (Poop is such a silly sounding word. It makes 6 year olds out of everybody. I always want to giggle when I hear “poop….. poop, poop, poop”.) Manure is a much more civilized term. Milk cows produce manure and they really don’t care where they let it fly. You haven’t lived until you have had a cow swish a manure filled tail around while you are attaching the milker and it wraps around the back of your head and slaps you in the face and mouth! Take my dad’s word for it! Milk barns have to be cleaned of all that manure during and after every milking. Manure is right there at the production point of milk. The two have to be separated. Water is the key.

Water is used for mechanical advantage in processing a lot of produce. Apples,  cucumbers, and many other types of fruits and vegetables are examples where sluices are used to convey produce from one place to another without bruising it.  The product gets washed and safely moved at the same time. Water is safer, cheaper, easier, and more energy efficient at moving things than belts or rollers.

The next time the weather forecast calls for rain, think about all the benefits that water brings with it. I happen to enjoy water quite a bit. I enjoy drinking it alot. Here is a link to an article discussing the value of water as a vital commodity to be invested in for the 21st century. Just a head’s – up, water availability is going to become very critical to everyone in the next 50 years. That rain may be a nuisance, but you better keep praying for it.

Cute Calves turn into hamburgers

Farming is an exercise in dualism. Farmers live in two worlds at the same time. They work in one of the oldest professions in the world using the most modern of high technology like GPS guided combines worth hundreds of thousands of dollars. Growers utilize state of the art genetic modification to change plant characteristics while searching the far corners of the world for ancient “Heirloom” plants with valuable forgotten properties of taste or color. They take millions of dollars  in investment and literally bury it in the ground like “Jack and the Beanstalk” hoping it will “magically” turn into more millions of dollars. I fully understand that this “magic” involves more millions of dollars of experience/ expertise, years of genetic manipulation and/or modification, chemical/ fertilizer application, and mechanical investment.

Some of the more literal “magic ” is the dependence on the biological nature of Agriculture.   Biology is the basis on which all of Agriculture production rests. Plants and animals have to GROW. They have to survive disease. They have to withstand adverse weather. They have to take in food and water and, through the act of metabolism, turn that food into valuable end products like, meat, milk, eggs, plant growth, and plant production of fruit and seeds. The plan is that you start with something small and grow it into something more over the course of time. Grow the plants, grow the animals, grow the farm, grow the investment. This investment is NOT just money. The investment is also the Farmer’s land, labor, time, emotions, blood, sweat, tears, heart, and very Soul!

Baby farm animals are very cute. They are easy to love.  There is nothing like having a curly-headed little calf licking and sucking on your fingers when you are bucket feeding. (Their tongues are very rough and raspy.) I mean exactly what I said. Farmers actually “love” their livestock. We care about them. We care what happens to them. They are not just numbers in a ledger.The Horrendous  Atlas Blizzard in South Dakota two weeks ago imagesleft ranchers devastated over the financial and emotional loss of up to 100,000 head of livestock. News stories spoke of the pain of ranchers losing animals they had invested their lives in, not just their money.

The dualism comes in the fact that these animals were not destined to live out their lives on a pasture and die of old age surrounded by their “GrandCalves” like a Disney movie. Don’t get me wrong, I love Disney movies. Livestock are not pets. We love them and we care for them knowing the whole time that their purpose is to end up being consumed in some fashion. Most cute curly-headed little calves are destined to end up in someone’s hamburger or taco or on a plate in a steakhouse. Livestock are to be treated “humanely” NOT “humanly”. Calves, lambs, chicks, and piglets etc., etc. are not people. We treat them well and we care for them physically and often emotionally but they are produce.  Nor are they pets. Pets reward us with emotional benefits beyond what stock does. Pets are not human, either. I would not marry a pet. I would not bequeath my inheritance to a pet. I would not place the welfare of a pet above the welfare of a human.

A field full of 10 foot tall corn waving in the breeze is an awe-inspiring sight.  Six months later that same crop would be nothing but a field of tangled worthless stalks and weeds if not harvested. Apply that same thinking to a field full of livestock. That is wastage. This is a Judeo-Christian outlook but I also consider it to be the practical outlook. Mankind has the moral imperative to husband the resources of this world in such a way as to promote the welfare of humankind. That welfare comes above the welfare of livestock and crops. Our welfare is best served by the best possible care and nurturing of the resources placed within our purview. The better we treat them, within reason, the better we are rewarded.

I understand that other life philosophies feel that all life is sacred and should be treated the images-1same. Man has to eat to survive. Man has the capacity to alter his environment in such a way to better utilize the plants and animals placed on this Earth with us to increase our welfare. Curly-headed calves are beautiful in their way. They are also hamburger. Keep it in mind.

 

I’m Sick of this!

This government shutdown has gone way too far. I started thinking about this post a week ago and, unfortunately, it is still a valid topic. A week may not seem like much but try not having a paycheck for a week with no idea of when your next one will arrive. How about my friend who went on her HONEYMOON planning to visit a few National Parks only to have this once on a lifetime experience run into a literal road block. Sure, she can go back with her husband at a later date but it won’t be her HONEYMOON! Another friend is trying to get her passport renewed to go on a trip to Ireland. She has a short timeline because this came up unexpectedly. I’ve been praying for her passport to get renewed.

These are personal issues affecting individuals. There are larger issues at stake. The Foster Farms chicken debacle combined with a lack of USDA inspectors should worry all Americans. This article from the news agency Reuters talks about how USDA meat inspectors are considered “essential personnel” because Meat Packers CANNOT, by law, function without inspectors.

The same article brings up the huge issue of the vast amount of USDA publications like crop reports that affect farmers, traders, bankers, and eventually all of us. try this very thscary quote on for size: “If the shutdown lasts more than two or three days, USDA may be forced to delay the release of its monthly crop estimates, due on October 11, which often cause swings worth billions of dollars in the price of corn, soybeans, wheat and cotton.”  That is a quote worthy of the Halloween season. I don’t know about you, but it scares me. Let’s not even THINK about what happens if Washington doesn’t up the debt limit in the next day! That is beyond scary!

Here is another little fact that few people know but could have vast implications. Medical researchers use mice for testing and researching an enormous amount of topics ranging from genetic diseases to new pharmaceutical products. These mice might have to be destroyed due to the lack of funding to feed and care for them. searchThis article from NPR tells about the effect the shutdown could have on decades  of continuing research at the National Institute of Health! It has happened before! “Shutdowns in the 1980s typically lasted no more than a few days. The current one promises to go on for weeks. And that could be disastrous for researchers, says Carol Greider, a researcher at Hopkins, and a 2009 Nobel Prize winner. “Not being able to breed mice for several weeks could really shut down years’ worth of experiments,” she says.  That is YEARS worth of ongoing information and trending. Ongoing experiments are, by definition, ruined if they cannot be “ongoing”! Some of these mice have unique genetic traits that may never be replicated.

These are examples of just a minuscule facet of what the Government shutdown is costing all Americans. Is it worth it? Is it really worth the cost to try and de-fund something that has ALREADY been funded and approved by the Federal Government. This is outrageous! This is terrorism! The American economy is being held hostage for partisan politics. COME ON WASHINGTON! Stop playing brinksmanship! Find another way to play! You are acting like three year olds! You should all be spanked and sent to bed without any TV! You should all be sent to prison like the terrorists you are imitating and forced to work together until you finish this. Find another way to settle your difference! NOW!

Seasonality

Ecclesiastes 3:1-8 says “There is a time for everything, and a season for every activity under heaven: a time to be born and a time to die, a time to plant and a time to uproot, a time to kill and a time to heal, a time to tear down and a time to build, a time to weep and a time to laugh, a time to mourn and a time to dance,

A Time to Dance

A Time to Dance

a time to scatter stones and a time to gather them,a time to embrace and a time to refrain, a time to search and a time to give up, a time to keep and a time to throw away, a time to tear and a time to mend, a time to be silent and a time to speak, a time to love and a time to hate, a time for war and a time for peace.”

Evening light

Evening light

All you have to do is look out the window in the evening and you can tell that this season’s change is coming faster every day. The sun is setting much earlier than it was a month ago. The work is no less hard and, with harvest upon us, it may be harder for a while. Farm life is very affected by seasonality. Cows and sheep calve in the spring (generally, this is not a given), crops are planted in the spring, hay is cut in the summer, harvesting can occur at various time based on the type of crop in mind, and winter is the time to catch up on other things.

The biological nature of Farming leads to great seasonality. I work in a hospital. I see a little bit of seasonality in my work because people are more active in the summer and allergies are more active in spring and fall but for the most part illness is  an “equal opportunity employer”.  My work varies day to day but I do the same type of things regardless of the time of year. Farmers don’t cut the ice on the pond for the cattle to drink in the summer because the water isn’t frozen! (Captain Obvious.) They don’t plant corn in the fall but they may plant cover crops like winter wheat or rye. Livestock have to be milked year round but they generally get fed a lot more and a lot differently in the winter due to no available pasture. I could go on and on.

I know these things are very obvious to people who grew up with them. Not everybody has. Most people these days get up and go to work Monday through Friday exactly the same way all year long. A lot of people get in the car in the garage and get out of it in a parking garage and never get out in the rain, sleet, or snow. They don’t even necessarily put on a coat or hat. Try feeding the cows for an hour and a half in a minus 20 degree wind chill without a coat. Farmers are much more tied to these biological life factors then most people.

Fall is a great time for cookie baking and football games, feeding wildlife and enjoying the last rose of summer. Fall trips to check out the foliage and visit the relatives are a great idea. Enjoy it while you can. Winter is coming. Spring will be on the way in a few months after that.IMG_0433IMG_0276IMG_0108IMG_0485IMG_0416IMG_0808

See – N – Say

One of my previous posts referred to the sounds that you can hear out in the country when you are a little farther from the hubbub of modern cities. Today, I am going to go more in-depth on that topic. Listen up.

The last information I have states that the “Farm sector” of the economy is responsible for 16% of American GDP (Gross Domestic Product). That means that Ag is responsible for 16% of the market value of all goods produced in the US in one year. Here is a link to more than you ever wanted to know about the US GDP. Agriculture is important to our economy. It is MORE important to our collective Psyche. What is Thanksgiving all about? THINK about that question!

“Play” is vastly important to the mental and physical growth of children. Playtime helps children to develop their imagination and learn about the world around them. Most of us grew up playing with toys of some type. We made them out of our imagination if we didn’t have actual toys. A number of my toys were farm animals, farm models like barns, fences, and equipment.  I made fences and corrals out of blocks and Lincoln Logs (a great toy). I am sure that kids who did not grow up on farms probably did not have as

Lincoln Logs!

Lincoln Logs!

many of these types of toys as I did but I am also sure that they either had a few of them or they had access to them at other places like daycare or Grandparents houses. They have been basic to childplay  since kids have had toys. Some electronic toys and games are also farm related. You can find farm related games all over the “APP Store”. There are 2,566 farm games on the Apple App Store this morning.

“Farm Play” has been essential to the American ethos. Children learn at an early age about farm animals. They learn that basic livestock are cows, pigs, and chickens. They learn about dogs and cats and horses, too. They learn that these animals are on farms. They probably DON”T all learn the difference between meat animals and pets. This is a huge difference!

The first Christmas toy I bought for my beautiful granddaughter last year was a See-N-Say by Fisher-Price. She loves it according to her Mom and Dad. My Granddaughter is starting to talk and the process of that is imitation. She is also learning to imitate farm animals.

See n Say

See n Say!

“What does a cow say?” is a question little kids get early in my family. (Christmas Spoiler for my family, here. My second granddaughter is getting the same thing for her first Christmas.) I will, eventually, make sure they learn the REAL sounds that cows and pigs and chickens make.

I want my family to learn at an early age about the importance of farm animals. I want them to learn about the difference between production animals and pets. There is an ENORMOUS difference! I want them to know where their milk and their meat and their vegetables come from. I want my grandkids to mentally connect farm life and the animals they find there to positive feelings and FUN! I want them to connect farm Work and Production with positive thoughts and feelings.  “MOOOOOOOOOO!”

Waiter, I have a fly in my soup!

The old joke responds ” Please, not so loud! Everyone will want one!” I started to make a pot of the “Elixir of Life”, a.k.a. “coffee”, this morning when what to my wondering eyes should appear but A FLY floating around in my coffee pot! I was not amused. How in the world could a fly get into my empty coffee pot in the first place? The pot has a lid on it with only two TINY little openings And it was sitting in the drip coffee maker where you could BARELY slide a piece of paper between the pot lid and the bay of the coffee maker. FLIES! AAAAARRRRRGGGGHHHH!! (Coffee is another post subject we’ll get to in time)

I grew up on a farm and flies are just a fact of life on a farm. I will never forget when some cousins of mine were visiting from Philadelphia, PA and went with me to bucket feed the

Disgusting!

Disgusting!

calves.  They had never SEEN a farm, much less visited one. They were amazed and appalled at the number of flies in the shed where we fed the calves. The flies were all over the calves and trying to get into the milk buckets. My cousins were constantly waving their arms and swatting at the flies like me fighting cobwebs while I just fed the calves. It was just flies, after all.

Flies are a fact of life in nature. They serve a purpose, just not a purpose we tend to appreciate very much. Here is an article that tells you more than you ever wanted to know about various types of flies. ‘Mother nature”( a euphemism for the forces of nature in my book) fills every niche of life possible and there is a niche for flies. Fly larvae, maggots, eat refuse. (“Refuse” is a nice word for manure and other things that come out of animals and vegetables isn’t it?) They can serve a very useful purpose in Healthcare wound management of all things! The thought of having maggots on your flesh is counter-intuitive to almost everybody, but it does work and has for millennia! One of the reasons we don’t like flies is they tend to do their thing on the refuse and then come straight to us and sit on our food.

Just so you know, I hate flies. I hate it when they fly around the house. I hate it when they sit on my beverage of choice.I REALLY hate it when they land on my hot dog, hamburger, steak, and on and on. I do not want to find another fly in my coffee pot. I REALLY do not want to find one in my coffee.

The Perception is the Reality!

OK. I am going to be talking some very basic and fundamental philosophy today. Rational people act on the basis of how they perceive the world to be. I make decisions based on my understanding of how the world works compared to how I think the world is now and how I want to change or not change what is going on about me. The important phrase is “how I perceive”.

Perception of reality on the supply side (Farmer’s side) is usually fairly cut and dried. What we perceive is pretty much what is actually going on. The pond that the cattle drink from is dry, therefore, the cattle need a new water source. The grass in the pasture is waist high and green, therefore, the cattle are getting good nutrition from their grazing and I may only need to supplement a little or not at all. The ears are set on the corn and we have had good soil moisture, therefore, the corn is doing well.

My perception may not always reflect reality. I may think the corn is looking dry, but when I actually check the soil moisture, it is fine. I do not need to start irrigating today which saves me one more day of irrigating work and expense. I have checked my perception against reality and modified my behavior as a result.

The other side of the coin, the demand side (consumer’s side,) is where the perception of reality becomes a lot trickier. Consumers are bombarded by all kinds of information on different choices they can make as to how they consume or purchase the things they need. Farmers are constantly deluged with ads about which feed, fertilizer, equipment brand, and every other option we have to sort through. We also eat food just like everyone else. We get the same food ads, i.e.”The Scarecrow” by Chipotle, that everyone else does.

This is where the whole Perception/ Reality thing kicks in. Poultry producers know that hormone use in growing chickens is illegal. Pork Producers know that hormone use in raising hogs is illegal. Farmers know that the best way to increase productivity is to treat your livestock as well as possible. Animals need the best food, water, air, and living conditions we can afford to provide.

Mr. Average Consumer (The A.C.) has more than likely lived her/his whole life without ever seeing a sow or a cow except in pictures. The A.C.’s perception of Reality is based on what they,and everyone they know, get in Media, NOT REAL LIFE! The Chipotle video is just as Real to them as my perception that my corn is dry by just looking at it is Real to me. I checked my perception by checking the soil moisture. How does the A.C. check his perception? Why should the A.C. check his perception unless someone tells him that perception may not be correct. Why should someone not believe that “Conventional Wisdom”, otherwise known as “what everybody else around me Believes” isn’t the rock solid Gospel truth?

The Perception is the Reality. Everybody makes their life decisions based on how they think life is. I am not judging the correctness of those decisions. People come to different decisions based on the same information all the time. That is why there are 50,000 different  restaurants to go to in the first place. I am talking about influencing the A.C.’s  perceived Reality and decision making. I am talking about getting the message into public perception that American Agriculture practices are healthy, safe, and humane.

The bottom line is that consumers make decisions everyday based on the best available information. Chipotle would like their very well produced video, and associated game apps, to be the only information their prospective audience sees. The “Behind the Scenes” video of “The Scarecrow” states that their target audience is one who does not pay much attention to these types of issues! American Agriculture producers and suppliers have to make sure our version of Reality gets to our target audience, all Americans. Please, spread our word.

Feeding the world or exacerbating the problem?

I listen to National Public Radio all the time. I missed this article when it aired but you can catch it here.

http://www.npr.org/blogs/thesalt/2013/09/17/221376803/american-farmers-say-they-feed-the-world-but-do-they .

This NPR article raises a huge philosophical issue that is vital to the future of American Agriculture in the long run. Do we, American Ag, feed the world? Are we feeding the world but making nutritional problems worse worldwide by providing cheaper but less nutritional food for the poor? Do American Agricultural production practices cause more environmental damage through pesticide and fertilizer use and create a larger carbon footprint from ethanol fuel usage than we can justify by our chosen types of food production?

These are questions American Agriculture, and indeed, Worldwide Agriculture, must answer for the future of mankind. I know, these phrases cause knee-jerk reactions on both sides of the issues here. “Future of Mankind” sounds ludicrously overstated. Is it? We all have to eat. We all have to live in a world where the environment is sustainable in the long run. We don’t have time for knee-jerks. Knee-jerks are, by definition, reflexive non-rationalized reactions. We need real, reasoned, factual, measurable responses balanced for all of the issues involved.

That is one of the problems I have with the NPR article. The Agriculture side answers production questions with facts about the quantities of food we produce and how many people we feed. The other side answers with surveys of thoughts and opinions on “What we think we should be doing”. The “knee-jerk” reaction on both sides is to de-value the other sides facts ( and, yes, surveys are facts when correctly done) saying that “You don’t tell the whole story”. Opinions are factual but are they based on feelings and perceptions or are they opinions based on statistical data of actual outcomes?

I do not have the answers. I Do know that Ag colleges across this nation are working on these problems. I do know that worldwide environmental issues are becoming more and more important whether you believe in Climate change or not. I do know that my Grandchildren are going to be facing different issues than my parents generation faced trying to raise a family on the farm.

Should American Ag be proud of what we accomplish? Pardon my French but “HELL YES”! We are feeding the world. We have raised our levels of food production to levels undreamt of 100 years ago. We do need to find a way to balance ALL of the factors involved in feeding a growing and changing world. American Ag Will lead the way.

Where do you want to eat tonight?

Aside

The trendy Tex/Mex burrito restaurant, Chipotle, has a controversial marketing strategy. This strategy is not actually new, they did the same thing with a previous ad campaign maligning Big Food and Corporate Farming. This new advertisement is on You Tube. You will notice, if you watch it, that the Chipotle name is only in one spot at the end of the video.

I am NOT a fan of this portrayal of Agriculture. Here is the link to an article about the video followed by my comment. ( My comment is being moderated and may not show up on the link. I also corrected some errors when I re-published it here.) Be Warned that many of the comments are VERY profane if you decide to read them. (What are people thinking?)

http://gawker.com/theres-no-getting-around-it-the-new-chipotle-ad-is-am-1308234473/1309523091@jesusdiaz

“Chipotle has high hopes that The Scarecrow will officially cement its status as a fast food chain with a brain.”

Chipotle wants everyone to think that the only people with brains are the people who buy into their worldview. “Organically” raised food is fine but the output is insufficient  for any significant segment of the population. The achievable scale of production is miniscule compared to the overall demand.

The decision to never utilize “Genetically Modified” food is not a decision made solely because of mythical “Food Safety” claims. The reason to not use these foods is a marketing ploy based on scaring people who don’t research the safety of such foods. If we all believed such myths, we would still think tomatoes are poisonous.

Here is a link to a balanced discussion of the issue. Believe who you decide to believe. Don’t believe scare tactics.  http://www.pbs.org/wgbh/harvest/v… Yesterday 6:04pm